The platform is rolling out a fresh option that allows them to reduce the quantity of AI-made media appearing in their streams. This move comes as the service disclosed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
This change is being tested over the next few weeks before a global launch. This shift comes amid a increase in AI content, driven by new AI video creators.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A considerable share of this output is considered “AI slop”, a phrase for substandard, mass-produced content that is frequently absurd or dreamlike.
Our research shows that many people appreciate content made with AI tools, including AI artwork to science explainers, and we want to provide users the ability to increase or decrease of that, depending on their own likes,” said a spokesperson.
Scale of AI Content
The service announced that there are presently 1.3bn videos on its service labeled as artificially created. Overall, over 100 m videos are uploaded to the platform every day, making AI-generated material a relatively small part of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the volume of AI-generated videos they see by opening the “manage topic” option in the app and picking “AI-generated content”. Additional categories that are already be controlled under the filter include news, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules mandate content makers to identify convincing artificially created content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any believable artificial content that is unmarked can be deleted under its terms of service.
Additionally, the app will now apply an artificially created tag to content produced via its proprietary AI systems, or detected by an collaborative effort for recognizing artificial media. This measure is aimed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is also establishing a two million dollar educational fund for specialists and groups to develop informative material about responsible artificial intelligence. This project will support charitable organizations specializing in training computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, amid discussion over intentions to lay off hundreds of review team members in Britain. It is expected to reduce hundreds of positions in its trust and safety division in London, with worker representatives and online safety experts raising concerns that humans are being replaced by automated systems.
A company official explained that human moderation would still have a role, but AI can protect employees by removing the most harmful content before it is viewed by people. TikTok reported a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to intervention by its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
